About the Owner & Our Story

Selective Selections By She is a luxury handpoured home fragrance company based in Alabama, specializing in luxury candles and room sprays. Founded in 2020, our brand was created with a simple, heartfelt mission: to bring peace, comfort, and joy into your home through non-toxic, clean burning products.

Hi, I’m Sheila, the founder and heart behind Selective Selections By She. Entrepreneurship is in my DNA. My journey started as a young girl, inspired by watching my mother build her own business with passion and perseverance. That drive stayed with me. From selling candy in high school to working as a sales rep for brands like AdvoCare and Dove Chocolates, I always knew I was meant to create something of my own.

But it wasn’t until the pandemic that my true passion revealed itself...candles. I’ve always loved the feeling they make me feel... RELAXED. But when I started looking into the ingredients in the candles I was buying, I wasn’t impressed. That curiosity led me to buy a candle making kit. One pour turned into a new purpose. I fell in love with the process. The creativity, the fragrance blending, the peacefulness of it all. And just like that, Selective Selections By She was born.

Our products are crafted with care, love, and intentionality. We offer both Natural Soy and Luxury Coconut Apricot wax candles to meet the needs of every fragrance lover. Whether you prefer a soft, subtle scent or a bold, luxurious aroma. We understand that everyone’s home and sensitivity to scent is unique, so we’ve created options that cater to both ends of the fragrance spectrum.

At the end of the day, we want you to feel something every time you light a candle or spritz a room spray from us. Peace, joy, or simply a little escape. Our story is still being written, and we’re so grateful to have you be a part of it.